Without saying, the focus is on building a strong online presence and as a blogger, I found these lessons helpful to people like me as well that may not want to run a business, but have a strong online presence to bring a message across. Really anyone, from an experienced MBA to a mom-blogger like me that has some ideas about products or services to commercialize will find useful hints and tips and guides in this book. Will it still take effort and time and luck, yes- but reading this book is a good first step to see what is involved in building a business today.
I particular found the lesson on branding to be important - you do want to stand out for the right reasons and not be one of a large number of would-be owners that sell a product. In addition, what really assured me about giving the online presence of a business a try and expanding form just running a blog for reviewing products was his statement that running your own business can be ore stable than working for someone else. A lot people feel that running your business is unstable and insecure, but really working for someone else, especially in at-will states without union protection will make you employed at the will of someone else and you have very little stability.
|available on amazon.com|
Disclaimer: I received a free sample in exchange for an honest review. The opinion expressed in this post is solely my own and has not been influenced by any third party.