Sunday, June 23, 2013

Product Review: Luster NOW! Instant Whitening Toothpaste from the Influenster Something Blue Voxbox

Through Influenster and their Something Blue Voxbox I was introduced to a new whitening toothpaste by Luster Premium White. The company makes a number of whitening products and you can see their whole product list on their website here. You can purchase toothpastes or whole whitening kits from the company, but for beginners, the toothpaste may be a good introduction. The image below shows some of the product line offered by Luster NOW!.
copyright Durhamonthecheap - product line of Luster NOW!
I had used whitening products in the past and often had a significant reaction to the product. Usually my gums started to hurt and so I was quite careful when it came to testing the Luster NOW! Instant Whitening Toothpaste. I started using it once a day, in combination with my usual toothpaste, and did apply it to my electric toothbrush to make sure I was limited to 2 minutes of brushing. I found it interesting that Luster NOW! on their package only allows this toothpaste to be used to children 12 and up as well as adults. They actually state to keep the toothpaste out of reach of children less than 12 years old. I am not sure if other whitening products had similar advisories, maybe I am just being more careful now since I did have some bad experiences with whitening products.
copyright Durhamonthecheap - the back of the Luster NOW! contains age-specific instructions for use
I was pleasantly surprised that my gums and teeth could easily tolerate the Luster NOW! Instant Whitening Toothpaste and did not show the usual adverse reactions, similar to soreness, that I got from other whitening products.As you can see from the image below, the toothpaste is a bright blue and gel-like. It does taste minty and felt like a regular mint toothpaste.

copyright Durhamonthecheap - blueish tint of the toothpaste prior to use, has a nice mint taste!

Looking at some more information about Luster NOW! products and the toothpaste in particular. I found some interesting information here. The whitening effect happens after just one application and will last for hours. How impressive is that? More importantly, due to my concerns with whitening products, Luster NOW! is designed by dentists and gentle and safe for teeth, even those that have a history of developing sensitivity issues. I can certainly attest to that! The whitening occurs by removing surface stain and one item I had mentioned in my earlier video on the box contents in total, but have not mentioned yet here, Luster NOW! won an aware by Allure Magazine, the Allure Magazine’s Beauty Breakthrough Award, and I actually have faith in these awards by Allure because over the years I have found several fantastic products by simply watching out for which products won the Allure awards in a specific category. Not surprising to me, after reading all this information, that Luster NOW! is a really different whitening product and for the first time, my teeth and gums do not have an issue with a whitening product that actually whitens as well!
Disclaimer: I received this product complimentary for testing and review purposes from Influenster. The opinions expressed in this blog are solely my own and have not been influenced by any third party.

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